Business Ethics Essay Example | Topics and Well Written Essays - 2000 words - 2

Business Ethics - Essay Example The pure theories of ethics reveal an extreme characteristic, and they are traditional. Neither complete dedication towards profit nor total social service would help any business in the present scenario. In the modern days the hybrid theories of ethics are the most prevalent. It is when ethics has to be followed and profits have to be saved. Andy has to prioritise tasks but cannot eliminate any aspect because both are significant. He and his team have to assist customers in handling the coffee cups and lids. Suppliers need to be informed regarding the latest occurrences, and employees should be involved in decision-making. Organisations following ethics not only to reap profits, but also deliver excellent services to customers, serve the society and make their employees proud. Ethical Dilemma Faced by Andy This study is based on the theme of business ethics in hospitality or tourism. The aim of this study is to discuss and evaluate the case study of Global Coffee House, owned by And y, and analyse the ethical dilemmas that Andy had to face. This will also assist in identifying what probable solutions he could identify, and what were the implications of such consideration. It was found that due to poor quality of hot cups and lids a customer was badly burnt due to coffee spill. The customer was taken to hospital and John, Andy’s assistant, apologised. However Andy was in ethical dilemma after knowing the matter because they engaged a new supplier to offer hot cups and lids at low cost, so as to decrease cost and support the expense of refurbishment. Andy was in dilemma, whether to offer good cups and lids to customer even if it is costly, as this will assist in avoiding accidents. On the other hand if he supports profit making strategy then cost reduction decision was correct. He was facing mental conflict about which one to consider. Such situation is also known as ethical paradox. In Andy’s case customer safety was equally important as refurbishm ent because Nancy already had a first-degree burn. Moreover, there were thousands of unused cups and lids in the storeroom and they had also made a contract with the supplier. Possible Decisions and their Implications Andy was into ethical dilemma because he cannot decide whether to dismiss thousands of cups and lids in storage and the contract with the new supplier, for protecting the goodwill of his coffee shop and the customers from accidents, or to ignore it. There were several options for him, which can be better explained with the help of ethical theories. According to the theory of Adam Smith, competitors always take undue advantage of the weaknesses of other players in the industry. Capitalism theory also supports the fact that profitability is everything in business, and there is no room for ethics here. Even the theory stated by Karl Max emphasises on profit maximisation. Following the above mentioned theories, Andy should ignore the accident thinking that it was just a mi shap, and will not happen again, and then the suppliers would be happy, refurbishment can be done. In case Socialism theory is chosen, then product safety would be priority as social welfare comes first. Following such ethical theory, Andy would ethically choose to consider customer safety. Apart from this, his relationship with the